The project requirements were to completely build a brand comprable to a current fortune 500 company by using competitive research and design trends. I created a fictional home security company, Blok, that would compete with companies such as ADT or Doyle. My concept revolved around the functionality of the Blok mobile application which allowed the user to monitor their home from afar and even adjust certain features. Part of my inspiration for this was the nest learning thermostat. I love the idea of adapting user experiences to fit the individual's wants and needs, based on a learning technology.
2012 | School Project | 10 weeks | Illustrator, Photoshop, Photography